Reflecting on Momentum’s History & 14-Year Anniversary
For Jimi and Adam, Co-Founders of Momentum, the fascination with digital marketing started long before 2010. Sharing his insight into how they came together to form Momentum, Jimi said:
It all started back when I was just 15, tinkering with HTML on sites like LiveJournal and MySpace. My curiosity led me to create over 20 hobby websites before I landed my first real client, Michigan Head & Neck Institute. That first project was a big milestone for me—it helped me buy my very first work PC!
Jimi Plouffe
Humble Beginnings (2009-2011)
In 2009, Jimi met Adam. Adam was already pretty skilled at building websites and had his own ventures. The two clicked right away and started working on projects together. Adam was the developer and Jimi handled the design and sales. They made a great team and soon managed more and more projects, especially after they began partnering with other agencies.
Seeing their success, Adam quit his agency job in 2010 and joined Jimi in starting Momentum. They set up their first “office” in a spare bedroom at Jimi’s apartment. It was humble beginnings, but they were driven by a shared vision!
Momentum Expands (2011-2020)
By 2012, Momentum was ready to expand. Momentum hired its first employee and moved into an office in Clinton Township, later expanding next door. Eventually, Momentum moved to Utica where its headquarters are still based today.
Momentum Becomes Remote (2021-Present)
In 2021, Momentum shifted to remote work, allowing the company to team up with talented people from all over the United States.
This shift helped Momentum expand its skills and perspectives and set the stage for the company’s future success.
Momentum Celebrates 14 Years
Momentum celebrated its 14th anniversary on Friday, April 26, 2024 with a one-hour event.
During the event, team members were pitted against each other to see who could complete a virtual escape room first. The journey took the Momentum team to the depths of the ocean floor, where they searched for the lost treasure of Atlantis.
The “Class Clowns” team pulled through with a finishing time of 41:56 followed by the Crabby Patties and the Safe Bets.
Each team member also received a customized Momentum Day t-shirt, featuring an elephant, which represents the symbol of a 14th anniversary—ivory.
In 2010, all Jimi and Adam had was a shared vision. Now, that shared vision has become something much bigger—a successful digital marketing agency not just committed to its clients but also to creating a safe, engaging, and welcoming environment for its local and remote employees.
Jimi reflects on Momentum’s 14th year with this message:
Fourteen years later, here we are. We’ve grown and changed in so many ways, but our core values and dedication to providing exceptional results for our customers has never wavered.
Jimi Plouffe
See Past Momentum Events
Join the Momentum Team
Are you interested in joining a team dedicated to celebrating each other? Apply for a job today at Momentum!
